U.S. TV viewing spikes during Winter Storms

Ratings giant Nielsen has published some interesting television audience numbers for last month, The firm has calculated that the storm of January 10-13, 2011 was the most impactful storm on television viewing in recent history. It seems that in addition to dumping record-breaking amounts of snow and ice across the United States, the nationwide blizzards and snowstorms also deposited an unusually large numbers of viewers, especially kids and teens, in front of their TV sets.