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Average U.S. Home has almost three tv’s

New findings from the latest edition of Nielsen's Television Audience Report The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year...

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Number of U.S. TV Households climbs by a million

The total number of TV households for the 2010-2011 broadcast season in the U.S. will climb to 115.9 million, an increase of one million homes from last year according to Nielsen. The ratings giant...

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Hot tech in U.S. homes are bigger TVs, PVRs and WiFi

Bigger screen televisions, Wifi and PVRs are among the hottest new trends and devices in American homes according to Nielsens second quarter 2010 home technology report. Tech devices which aren't so...

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Texting is the primary reason teens want a mobile phone

In 2008, the primary reason U.S, teens said they wanted a mobile phone was for safety. In 2010, teens said the ability to send text messages was the top reason for wanting a mobile phone.

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Americans watching more mobile video

In the second quarter of 2010, more Americans watched video on their mobile devices than ever before according to a recent report from Nielsen. The research firm found that while the number of people...

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U.S. TV viewing spikes during Winter Storms

Ratings giant Nielsen has published some interesting television audience numbers for last month, The firm has calculated that the storm of January 10-13, 2011 was the most impactful storm on television...

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Super Bowl XLV most watched program in U.S. broadcast history

According to preliminary results from ratings giant, The Nielsen Company, Sunday night’s broadcast of Super Bowl XLV on FOX was the most watched television show ever in the United States.

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Android, Apple and Blackberry neck and neck in U.S. Smartphone battle

A recent report by the Nielsen company suggests the battle for market share among Smartphone operating systems is tight one. The research queried almost fifteen thousand post-paid mobile subscribers in...

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U.S. mobile video viewership up 40%

The number of U.S. mobile subscribers watching video on their mobile devices rose more than 40 percent year-over-year in both the third and fourth quarters of 2010 according to a new report from The...

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Average American watches over 34 hours of Television a week

The average American watched 34 hours and 39 minutes of television per week during the final three months of 2010 according to a recent State of the Media report by the Nielsen company.

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U.S. Digital Music sales up in first half of 2011

The music industry had some pop in the first six months of 2011, with album sales up for the first time since 2004. According to Nielsen and Billboard’s Mid-year Music Industry Report, overall album...

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Four out of ten American mobile users now own a smartphone

Four out of ten (40%) U.S. mobile users over the age 18 now have smartphones according to recent report from Nielsen. The July 2011 survey found Android was the most popular smartphone operating...

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Android users favourite apps are Facebook, Google Maps and Gmail

Aside from the Android Market app itself, Facebook, Google Maps and Gmail are the most used Android apps used by American according the first mobile media rankings from Nielsen. Using data collected...

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44% of U.S. Mobile consumers now have a smartphone

According to Nielsen's most recent monthly survey of 25,000 U.S. mobile consumers, 44% of them now own a smartphone, compared to just 18% two years ago. In Canada, comScore recently estimated...

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Average American watches almost 33 hours of television each week

The average American watched traditional television for an average of 32 hours and 47 minutes a week according to a recent Nielsen research report entitled "State of the Media: Consumer Usage Report...

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